Zara Larsson Rejects Clean Girl Aesthetic to Build a Maximalist Beauty Universe

By Hunter Lacey · Allure · 2026-09-24

Allure reports that Swedish pop star Zara Larsson is leveraging a high-saturation, mermaid-inspired aesthetic to transition from a singles-driven performer into a global brand identity. By embracing a tacky, night-out look influenced by Snooki and Paris Hilton, she is intentional

Allure reports that Swedish pop star Zara Larsson is leveraging a high-saturation, mermaid-inspired aesthetic to transition from a singles-driven performer into a global brand identity. By embracing a tacky, night-out look influenced by Snooki and Paris Hilton, she is intentional