Gap Partners With Master Perfumers For 2026 Fragrance Line Rebirth

By Jesa Marie Calaor · Allure · 2026-07-27

Allure reports that Gap is preparing a major fragrance relaunch for 2026, updating its classic scents for a contemporary audience. Working with DSM-Firmenich perfumers Honorine Blanc and Nicole Mancini, the retailer spent two years reformulating the collection to balance nostalgi

Allure reports that Gap is preparing a major fragrance relaunch for 2026, updating its classic scents for a contemporary audience. Working with DSM-Firmenich perfumers Honorine Blanc and Nicole Mancini, the retailer spent two years reformulating the collection to balance nostalgi