Dove Leverages Massive Soap Scale for First Fine Fragrance Launch

By James Manso · Allure · 2026-10-23

According to reporting from Allure, Dove is venturing into the perfume category by bottling the scent of its nearly 70-year-old Beauty Bar. The brand tapped veteran fragrance developer Ann Gottlieb to replicate the specific powdery aroma for a limited social media release priced

According to reporting from Allure, Dove is venturing into the perfume category by bottling the scent of its nearly 70-year-old Beauty Bar. The brand tapped veteran fragrance developer Ann Gottlieb to replicate the specific powdery aroma for a limited social media release priced