U.S. Sunscreen Market Evolves as FDA Finally Approves New UV Filter BEMT

By Christa Joanna Lee · Allure · 2026-10-22

Allure reports that the American sun care sector is entering a new era with the long-awaited introduction of bemotrizinol, marking the first fresh UV filter to pass federal scrutiny in over two decades. Several legacy brands are already integrating this photostable ingredient int

Allure reports that the American sun care sector is entering a new era with the long-awaited introduction of bemotrizinol, marking the first fresh UV filter to pass federal scrutiny in over two decades. Several legacy brands are already integrating this photostable ingredient int