Amazon Prime Day K-Beauty Discounts Signal Strategic Shift Toward High-Tech Home Devices

By Christa Joanna Lee, Sarah Han · Allure · 2026-09-23

Allure reports that major Korean beauty brands like Medicube, CosRx, and Anua are launching significant markdowns ahead of Amazon’s final major shopping event of 2026. The early promotional window focuses heavily on specialized categories, including scalp care and multifunctional

Allure reports that major Korean beauty brands like Medicube, CosRx, and Anua are launching significant markdowns ahead of Amazon’s final major shopping event of 2026. The early promotional window focuses heavily on specialized categories, including scalp care and multifunctional