Scripps Sports and PWHL Execs Redefine Creative Freedom in Women’s Leagues

By Melissa Ward · Adweek · 2026-09-21

According to reporting from Adweek, leaders from Scripps Sports and the PWHL are urging brands to move past traditional game-day spots in favor of deep storytelling and social engagement. The shift comes as participation in youth sports hits record highs, creating a stable pipeli

According to reporting from Adweek, leaders from Scripps Sports and the PWHL are urging brands to move past traditional game-day spots in favor of deep storytelling and social engagement. The shift comes as participation in youth sports hits record highs, creating a stable pipeli