Marketing Architects CEO Argues Broad Reach Trumps Creative Polish

By Eva Kis · Adweek · 2026-10-22

According to reporting from Adweek, industry strategists Angela Voss and Dale Harrison are challenging the modern obsession with hyper-targeted digital campaigns. They suggest that brands focusing too heavily on niche segments essentially pay a premium to ignore their future cust

According to reporting from Adweek, industry strategists Angela Voss and Dale Harrison are challenging the modern obsession with hyper-targeted digital campaigns. They suggest that brands focusing too heavily on niche segments essentially pay a premium to ignore their future cust