Behr Paint CMO Targets Color Paralysis to Drive Consumer Decision Making

By Eva Kis · Adweek · 2026-09-18

Adweek reports that Andy Lopez is prioritizing strategic agency partnerships to solve the friction points that prevent paint buyers from finalizing their choices. During a recent interview, the Behr Paint CMO explained how the brand utilizes specific retail data and color forecas

Adweek reports that Andy Lopez is prioritizing strategic agency partnerships to solve the friction points that prevent paint buyers from finalizing their choices. During a recent interview, the Behr Paint CMO explained how the brand utilizes specific retail data and color forecas