Good Morning America Narrows Viewership Gap as NBC's Today Falters Post-Labor Day

By mmwachiro · Adweek · 2026-09-18

Adweek reports that ABC News’ Good Morning America was the only major network morning show to gain audience share in both total viewers and the key 25-54 demographic following the holiday weekend. While NBC's Today maintained its top-ranked position, it suffered losses across bot

Adweek reports that ABC News’ Good Morning America was the only major network morning show to gain audience share in both total viewers and the key 25-54 demographic following the holiday weekend. While NBC's Today maintained its top-ranked position, it suffered losses across bot