Agency Chiefs Prioritize Staff Upskilling and Shared AI Costs Over the Next Year

By Rebecca Stewart · Adweek · 2026-09-29

According to reporting from Adweek, leaders from Digitas, Walrus, and Pereira O’Dell are shifting their operational focus toward human capital as automation alters traditional workflows. These executives aim to move beyond basic creative output to address core business challenges

According to reporting from Adweek, leaders from Digitas, Walrus, and Pereira O’Dell are shifting their operational focus toward human capital as automation alters traditional workflows. These executives aim to move beyond basic creative output to address core business challenges