Retailers Brace for Revenue Growth Driven by Inflation Rather Than Volume

By Constantine von Hoffman · MarTech · 2026-09-29

Retailers Brace for Revenue Growth Driven by Inflation Rather Than Volume

According to reporting from MarTech, retail forecasts suggest a confusing holiday season where total dollar sales rise despite consumers purchasing fewer individual items. While Adobe projects U.S. online sales to reach $275.1 billion, this growth is largely attributed to higher

According to reporting from MarTech, retail forecasts suggest a confusing holiday season where total dollar sales rise despite consumers purchasing fewer individual items. While Adobe projects U.S. online sales to reach $275.1 billion, this growth is largely attributed to higher