Cava Strategy Prioritizes Mediterranean Hospitality as Footprint Doubles

By Eva Kis · Adweek · 2026-09-22

According to Adweek, Cava is leveraging a relationship-first marketing strategy as the restaurant chain moves toward a target of 1,000 locations by 2032. Nitya Madhavan, senior vice president of brand strategy, explains that the company is using social micro-communities and first

According to Adweek, Cava is leveraging a relationship-first marketing strategy as the restaurant chain moves toward a target of 1,000 locations by 2032. Nitya Madhavan, senior vice president of brand strategy, explains that the company is using social micro-communities and first