AT&T Growth Chief Redefines the CMO Role as a Cross-Functional Business Leader

By Eva Kis · Adweek · 2026-10-21

Kellyn Smith Kenny of AT&T tells Adweek that marketing executives must move beyond simple campaign management to act as drivers of total company revenue. This shift requires a deep understanding of corporate economics and the internal mechanics of how a business generates profit.

Kellyn Smith Kenny of AT&T tells Adweek that marketing executives must move beyond simple campaign management to act as drivers of total company revenue. This shift requires a deep understanding of corporate economics and the internal mechanics of how a business generates profit.