Salesforce Bolsters Real-Time Marketing Capabilities With 5.66 Billion Dollar Braze Buy

By Tekendra Parmar · Adweek · 2026-10-20

Adweek reports that Salesforce has reached a definitive agreement to purchase customer engagement platform Braze for approximately $5.66 billion in cash. The acquisition allows the CRM leader to integrate mobile-first messaging and real-time data analysis into its existing suite

Adweek reports that Salesforce has reached a definitive agreement to purchase customer engagement platform Braze for approximately $5.66 billion in cash. The acquisition allows the CRM leader to integrate mobile-first messaging and real-time data analysis into its existing suite