Netflix Expands First-Party Ad Measurements And Programmatic Reach

By mmwachiro · Adweek · 2026-10-20

According to reporting from Adweek, Netflix is upgrading its internal advertising suite with new pixel technology and conversion tracking tools. These updates allow brands to monitor over 20 distinct lower-funnel events while expanding programmatic buying options to include The T

According to reporting from Adweek, Netflix is upgrading its internal advertising suite with new pixel technology and conversion tracking tools. These updates allow brands to monitor over 20 distinct lower-funnel events while expanding programmatic buying options to include The T