Seth Matlins Challenges Current Industry Data Regarding Executive Tenure

By Eva Kis · Adweek · 2026-08-18

According to Adweek, The Wisdomous Company founder Seth Matlins is urging the industry to reconsider how it measures the success and longevity of marketing leaders. Matlins argues that the standard forty-month average for CMO tenure is frequently stripped of vital context, failin

According to Adweek, The Wisdomous Company founder Seth Matlins is urging the industry to reconsider how it measures the success and longevity of marketing leaders. Matlins argues that the standard forty-month average for CMO tenure is frequently stripped of vital context, failin