Kalshi Launches Physical King Blocker Device Featuring NBA Star Dillon Brooks

By Brittaney Kiefer · Adweek · 2026-10-20

According to Adweek, prediction market Kalshi is pivoting toward hardware to promote its platform during the NBA season. The company partnered with Dillon Brooks to release a device that filters out televised mentions of LeBron James, marking the brand's first foray into physical

According to Adweek, prediction market Kalshi is pivoting toward hardware to promote its platform during the NBA season. The company partnered with Dillon Brooks to release a device that filters out televised mentions of LeBron James, marking the brand's first foray into physical