Native Foreign Chief Urges Brands to Treat AI as a Creative Accelerant

By Eva Kis · Adweek · 2026-08-21

Nik Kleverov of Native Foreign explains to Adweek how visual AI tools now allow brands to construct impossible environments that traditional film sets cannot replicate. By shifting toward an editor-centric model, creative teams can refine narratives continuously rather than relyi

Nik Kleverov of Native Foreign explains to Adweek how visual AI tools now allow brands to construct impossible environments that traditional film sets cannot replicate. By shifting toward an editor-centric model, creative teams can refine narratives continuously rather than relyi