Goodwipes Leverages Shock Factor and Taboo Topics to Dethrone Traditional Toilet Paper

By Andrea Michelson · Adweek · 2026-09-21

Adweek reports that hygiene startup Goodwipes is utilizing high-profile collaborations with brands like Liquid Death and Olipop to break social stigmas surrounding bathroom habits. By pairing toilet-themed humor with strategic limited-edition scents, the company aims to convert c