Ben Cohen Seeks Guerrilla Marketing Concepts To Force Ben & Jerry's Spinoff

By Alison Weissbrot · Adweek · 2026-09-17

According to Adweek, Ben & Jerry’s founder Ben Cohen is recruiting the marketing community to pressure The Magnum Ice Cream Company into selling the brand. Cohen issued a creative brief at Brandweek in Atlanta for a low-cost campaign designed to restore the ice cream maker's inde

According to Adweek, Ben & Jerry’s founder Ben Cohen is recruiting the marketing community to pressure The Magnum Ice Cream Company into selling the brand. Cohen issued a creative brief at Brandweek in Atlanta for a low-cost campaign designed to restore the ice cream maker's inde