Bai Founder Targets Sober-Curious Gen Z With Quinoa-Based Crooked Pop

By Andrea Michelson · Adweek · 2026-09-22

According to Adweek, beverage entrepreneur Ben Weiss is aiming to capture young drinkers who avoid traditional hard seltzers and sugary cocktails. His new brand, Crooked Pop, utilizes a fermented base derived from ancient grains like millet and amaranth to offer a gluten-free, su

According to Adweek, beverage entrepreneur Ben Weiss is aiming to capture young drinkers who avoid traditional hard seltzers and sugary cocktails. His new brand, Crooked Pop, utilizes a fermented base derived from ancient grains like millet and amaranth to offer a gluten-free, su