Apple Music Revamps Visual Identity Using Sound Waves and Custom Typography

By Brittaney Kiefer · Adweek · 2026-10-21

Adweek reports that Apple Music is launching a new brand identity titled Made by Sound, developed alongside TBWA\Media Arts Lab. The refresh introduces a distinct audiovisual mnemonic created by capturing physical vibrations in mineral oil to translate audio signals into specific

Adweek reports that Apple Music is launching a new brand identity titled Made by Sound, developed alongside TBWA\Media Arts Lab. The refresh introduces a distinct audiovisual mnemonic created by capturing physical vibrations in mineral oil to translate audio signals into specific