Creative Teams Struggle With AI Tool Churn Despite Record Adoption Rates

By Melissa Ward · Adweek · 2026-09-22

Adweek reports that while 81% of creative professionals now use artificial intelligence for content production, most organizations are cycling through software without finding permanent solutions. A new study by MMC and Luma reveals that teams often test over six different tools

Adweek reports that while 81% of creative professionals now use artificial intelligence for content production, most organizations are cycling through software without finding permanent solutions. A new study by MMC and Luma reveals that teams often test over six different tools