Meta Shifts Legal Responsibility to Brands for Unwanted Generative AI Ad Changes

By Trishla Ostwal · Adweek · 2026-10-22

According to reporting from Adweek, Meta has updated its commercial terms to ensure advertisers bear full legal responsibility for any content modified or generated by its automated systems. The policy shift arrives as brands like Bookshop.org report that the platform is automati

According to reporting from Adweek, Meta has updated its commercial terms to ensure advertisers bear full legal responsibility for any content modified or generated by its automated systems. The policy shift arrives as brands like Bookshop.org report that the platform is automati