Sephora China Partners With Goodbai on First Local Brand Capsule Collection

By Denni Hu · WWD Beauty · 2026-08-20

According to WWD Beauty, Sephora has launched a denim-themed cosmetics line in collaboration with Goodbai, the fashion label established by C-pop star Bai Jingting. This cowboy-inspired summer drop integrates the Goodees character IP across Sephora’s core color cosmetics, includi

According to WWD Beauty, Sephora has launched a denim-themed cosmetics line in collaboration with Goodbai, the fashion label established by C-pop star Bai Jingting. This cowboy-inspired summer drop integrates the Goodees character IP across Sephora’s core color cosmetics, includi