Ulta Beauty Targets Saudi Arabia for Next Phase of Middle Eastern Retail Expansion

By Kathryn Hopkins · WWD Beauty · 2026-08-21

WWD Beauty reports that Ulta Beauty is preparing to launch its first physical locations in Saudi Arabia this summer, starting with a flagship at Jeddah's Red Sea Mall. The move follows recent entries into the UAE and Qatar, signaling a major push by the American retailer to captu

WWD Beauty reports that Ulta Beauty is preparing to launch its first physical locations in Saudi Arabia this summer, starting with a flagship at Jeddah's Red Sea Mall. The move follows recent entries into the UAE and Qatar, signaling a major push by the American retailer to captu