Rimmel London Enters Soccer Arena With Multi-Year Chelsea FC Women Partnership

By Tianwei Zhang · WWD Beauty · 2026-08-20

According to WWD Beauty, Rimmel London has secured its first soccer sponsorship by partnering with Chelsea Football Club Women for the 2026-27 season. The Coty-owned brand plans to utilize pitchside LED boards and fan activations at the 40,000-seat Stamford Bridge stadium to show