Nest New York Shifts Identity Toward Fine Fragrance With Global Retail Expansion

By Kathryn Hopkins · WWD Beauty · 2026-07-21

Nest New York Shifts Identity Toward Fine Fragrance With Global Retail Expansion

According to WWD Beauty, Nest New York is aggressively pivoting from its home fragrance roots to establish a dominant presence in the personal scent market. Chief Executive Officer Edgar Huber is overseeing a strategic push that includes the debut of Cardamom Latte, a new gourman

According to WWD Beauty, Nest New York is aggressively pivoting from its home fragrance roots to establish a dominant presence in the personal scent market. Chief Executive Officer Edgar Huber is overseeing a strategic push that includes the debut of Cardamom Latte, a new gourman