Katia Beauchamp Enters the Naked Nail Category With Buff Beauty

By Kathryn Hopkins · WWD Beauty · 2026-07-24

As reported by WWD Beauty, the Birchbox co-founder and former Victoria Beckham Beauty chief is returning to the market with a line focused on nail health over color. Her new brand, Buff Beauty, is launching a 22-SKU collection that treats nails with a skincare-inspired regimen of

As reported by WWD Beauty, the Birchbox co-founder and former Victoria Beckham Beauty chief is returning to the market with a line focused on nail health over color. Her new brand, Buff Beauty, is launching a 22-SKU collection that treats nails with a skincare-inspired regimen of