Fragrance and Hair Brands Pivot Toward Niche Fandoms Over Mainstream Star Power

By Kaleigh Werner · WWD Beauty · 2026-08-18

CreatorIQ data shared via WWD Beauty indicates a significant transition in how beauty brands select talent for social media campaigns. While Zendaya remains a powerhouse for luxury fragrance houses like Prada, hair care labels are finding greater financial returns by partnering w

CreatorIQ data shared via WWD Beauty indicates a significant transition in how beauty brands select talent for social media campaigns. While Zendaya remains a powerhouse for luxury fragrance houses like Prada, hair care labels are finding greater financial returns by partnering w