Lip Liner and Hair Care Propel U.S. Beauty Sales in First Half of 2026

By Noor Lobad · WWD Beauty · 2026-08-11

New data from Circana, reported by WWD Beauty, shows that prestige hair care led industry growth with an 11 percent increase through June. While mass market makeup regained momentum by rising 5 percent, prestige fragrance saw a shift in demand as luxury and artisanal scents outpe

New data from Circana, reported by WWD Beauty, shows that prestige hair care led industry growth with an 11 percent increase through June. While mass market makeup regained momentum by rising 5 percent, prestige fragrance saw a shift in demand as luxury and artisanal scents outpe