Dior Launches Multi-Sensory Fragrance Pop-up at South Coast Plaza

By Ryma Chikhoune · WWD Beauty · 2026-08-17

According to reporting from WWD Beauty, Dior has established a temporary immersive retail footprint in Costa Mesa, California, titled The House of Miss Dior. The installation at Jewel Court utilizes historical exhibits and filmmaking to drive engagement for the brand's cornerston

According to reporting from WWD Beauty, Dior has established a temporary immersive retail footprint in Costa Mesa, California, titled The House of Miss Dior. The installation at Jewel Court utilizes historical exhibits and filmmaking to drive engagement for the brand's cornerston