Fenty Beauty Retires Original Foundation for New Fluid Flex Formula

By Kathryn Hopkins · WWD Beauty · 2026-08-19

According to WWD Beauty, Rihanna is replacing her brand's foundational product with the Pro Filt’r Fluid Flex Foundation on September 4. The new $48 formula was developed over three years in Japan and will launch alongside a specialized $36 application brush at Sephora, Ulta, and

According to WWD Beauty, Rihanna is replacing her brand's foundational product with the Pro Filt’r Fluid Flex Foundation on September 4. The new $48 formula was developed over three years in Japan and will launch alongside a specialized $36 application brush at Sephora, Ulta, and