Chanel Tightens Fragrance Scarcity With Limited Global Distribution For 1957 Extrait

By Denni Hu · WWD Beauty · 2026-07-23

According to WWD Beauty, Chanel is leveraging the cultural momentum of its 1957 scent by introducing it to the high-concentration Les Extraits line. The move targets the Chinese market where the fragrance has gained a reputation for attracting wealth and professional success. To

According to WWD Beauty, Chanel is leveraging the cultural momentum of its 1957 scent by introducing it to the high-concentration Les Extraits line. The move targets the Chinese market where the fragrance has gained a reputation for attracting wealth and professional success. To