L’Oréal and OpenAI Partnership Signals Shift Toward Generative Engine Optimization

By Jweil2 · WWD Beauty · 2026-08-21

L’Oréal and OpenAI Partnership Signals Shift Toward Generative Engine Optimization

WWD Beauty reports that L’Oréal is collaborating with OpenAI to restructure its product data for generative search tools. This initiative includes a specialized Maybelline try-on tool within ChatGPT and a pilot program using verified descriptions for Lancôme and Kérastase. The tr

WWD Beauty reports that L’Oréal is collaborating with OpenAI to restructure its product data for generative search tools. This initiative includes a specialized Maybelline try-on tool within ChatGPT and a pilot program using verified descriptions for Lancôme and Kérastase. The tr