Lego Design Team Defends Smart Brick Strategy for Pokemon Sets

By Jordan Middler · Video Games Chronicle · 2026-10-01

Video Games Chronicle reports that Lego is prioritizing interactive play through its new Smart Brick technology despite mixed reactions from the adult building community. The toy manufacturer utilized playtests with hundreds of children to determine which creatures from the massi

Video Games Chronicle reports that Lego is prioritizing interactive play through its new Smart Brick technology despite mixed reactions from the adult building community. The toy manufacturer utilized playtests with hundreds of children to determine which creatures from the massi