Nielsen Deploys Wrist-Worn Audio Monitors to Solve Streaming Measurement Gaps

By Charles Pulliam-Moore · The Verge · 2026-08-19

According to reporting from The Verge, Nielsen is expanding its use of smart-watch style sensors to capture co-viewing habits within American households. These wrist-based devices listen for audio signatures from television content, removing the requirement for participants to ma

According to reporting from The Verge, Nielsen is expanding its use of smart-watch style sensors to capture co-viewing habits within American households. These wrist-based devices listen for audio signatures from television content, removing the requirement for participants to ma