Fragrance Market Shifts Toward Intimate Scents as Clean Profiles Dominate Consumer Interest

By Conçetta Ciarlo · Vogue Beauty · 2026-08-19

According to Vogue Beauty, the fragrance industry is moving away from heavy gourmand profiles in favor of lightweight, fresh compositions that mimic the scent of skin and fabric. Industry experts suggest these crisp notes are no longer restricted to summer launches, becoming year

According to Vogue Beauty, the fragrance industry is moving away from heavy gourmand profiles in favor of lightweight, fresh compositions that mimic the scent of skin and fabric. Industry experts suggest these crisp notes are no longer restricted to summer launches, becoming year