Nineties Minimalism Resurges as Professional Nail Techs Revive Clean Aesthetic Trends

By Lorena Meouchi, Anna Cafolla · Vogue Beauty · 2026-07-23

Vogue Beauty reports that the professional nail sector is seeing a significant return to the pared-back aesthetics of the 1990s. As consumers move away from maximalist art, classic finishes like sheer milks, sharp square French tips, and deep espresso tones are reclaiming market

Vogue Beauty reports that the professional nail sector is seeing a significant return to the pared-back aesthetics of the 1990s. As consumers move away from maximalist art, classic finishes like sheer milks, sharp square French tips, and deep espresso tones are reclaiming market