US Open Keeps Signature Honey Deuce Cocktail at $23 for 2026 Tournament

Industry Pulse News Desk · 2026-08-18

The United States Tennis Association will freeze the price of its signature drink despite record sales, as organizers prepare for another high-revenue year.

NEW YORK — The United States Tennis Association announced that the signature cocktail of the US Open, the Honey Deuce, will remain priced at $23 for the 2026 tournament. The decision to hold the price steady follows a period of rapid revenue growth driven by record concession sales at the annual Grand Slam event in Flushing Meadows.

The vodka-based drink, served in a souvenir cup with melon balls resembling tennis balls, has become a significant financial driver for the tournament in recent years. Tournament organizers reported selling hundreds of thousands of the cocktails during the most recent two-week event, generating tens of millions of dollars in beverage revenue alone.

The price freeze comes amid broader commercial growth for the final Grand Slam tournament of the calendar year. While concession operations generate substantial on-site income alongside ticketing, sponsorship, and media rights, the USTA has not yet disclosed the full player prize-money payout structure for the 2026 field.

Player payouts at the tournament have increased steadily alongside rising gross revenues, though official purse distributions are typically finalized and published in the months leading up to the competition. In prior years, total compensation for participating athletes reached record levels across both the main draw singles and doubles events.

The 2026 US Open will take place at the USTA Billie Jean King National Tennis Center in Queens, New York. Tournament officials are expected to release further details regarding fan experiences, venue operations, and total player compensation as the event approaches.