Undefeated Tribe Reaches $220 Million in Revenue Across Crunch Fitness Franchise Network

Industry Pulse News Desk · 2026-09-09

Fitness franchise operator Undefeated Tribe expands its workforce to 4,000 employees while achieving $220 million in systemwide annual revenues.

Franchise operator Undefeated Tribe has reached $220 million in systemwide annual revenues while expanding its workforce to 4,000 employees, according to figures released by the company. The organization, founded and led by Chief Executive Officer Tony Hartl, operates as a primary master franchisee for the Crunch Fitness network.

The revenue milestone highlights rapid expansion across the operator's designated development regions. Undefeated Tribe oversees the development, staffing, and daily operations of numerous Crunch Fitness facilities, utilizing a high-volume, low-cost health club model designed to capture broad consumer demand.

Hartl launched Undefeated Tribe to acquire, build, and manage franchise territories under the national brand umbrella. The company's business model relies on strategic site selection, standardized operational procedures, and localized marketing efforts to drive membership growth across its facility network.

The commercial fitness sector has seen increased consolidation in recent years, with large-scale master franchise organizations securing expansive geographic territories. Undefeated Tribe's current headcount of 4,000 workers places the entity among the larger regional employers operating within the commercial health club market.

Company executives reported that the operational infrastructure built during this expansion phase is structured to accommodate additional location openings. Undefeated Tribe plans to continue expanding its facility footprint and staff holdings across its assigned franchise markets.