Apple and Samsung Pivot to Subscription Models to Combat Stagnant Smartphone Sales

By Jagmeet Singh · TechCrunch · 2026-08-01

According to reporting from TechCrunch, major hardware manufacturers are shifting toward leasing and subscription models to maintain revenue as consumer upgrade cycles lengthen. Apple recently introduced its Apple Upgrade program in the United States, following similar initiative

According to reporting from TechCrunch, major hardware manufacturers are shifting toward leasing and subscription models to maintain revenue as consumer upgrade cycles lengthen. Apple recently introduced its Apple Upgrade program in the United States, following similar initiative