Reddit Moves to Reclaim Viral Video Content With Native Audio Feed

By Sarah Perez · TechCrunch · 2026-07-31

TechCrunch reports that Reddit is developing a dedicated video interface designed to mirror the consumption habits of its most active users on external platforms. CEO Steve Huffman confirmed the company intends to launch a testing phase by the end of the year for this new format,

TechCrunch reports that Reddit is developing a dedicated video interface designed to mirror the consumption habits of its most active users on external platforms. CEO Steve Huffman confirmed the company intends to launch a testing phase by the end of the year for this new format,