Meta Launches Seller App and Free Identity Verification to Shore Up Marketplace

By Ivan Mehta · TechCrunch · 2026-07-24

TechCrunch reports that Facebook is spinning out its commerce functionality into a standalone tool called Seller to help power users handle high listing volumes. The company is also introducing a selfie-based authentication system to confirm human identity across its various soci

TechCrunch reports that Facebook is spinning out its commerce functionality into a standalone tool called Seller to help power users handle high listing volumes. The company is also introducing a selfie-based authentication system to confirm human identity across its various soci