EBay Scales Live Shopping Globally Following Significant Volume Gains

By Lauren Forristal · TechCrunch · 2026-08-06

TechCrunch reports that eBay is accelerating its push into livestreamed commerce after recorded volumes for its Live platform surged eightfold year-over-year. The marketplace recently shifted from an invite-only model to a self-service onboarding system, allowing eligible sellers

TechCrunch reports that eBay is accelerating its push into livestreamed commerce after recorded volumes for its Live platform surged eightfold year-over-year. The marketplace recently shifted from an invite-only model to a self-service onboarding system, allowing eligible sellers