Bret Taylor Warns Travel Brands Against Siloing AI Within Organizational Charts

By Dan Marcec · Skift · 2026-09-23

Skift reports that Sierra founder Bret Taylor believes travel firms are currently hindering artificial intelligence by forcing customers through departmental handoffs. Instead of treating these tools as simple call center replacements, operators must integrate them as a single in

Skift reports that Sierra founder Bret Taylor believes travel firms are currently hindering artificial intelligence by forcing customers through departmental handoffs. Instead of treating these tools as simple call center replacements, operators must integrate them as a single in