Hospitality Leaders Prioritize Guest Trust Over Technological Ownership In AI Shift

By Travel Guard + Skift · Skift · 2026-10-22

Hospitality Leaders Prioritize Guest Trust Over Technological Ownership In AI Shift

According to reporting from Skift, travel executives are increasingly focused on maintaining direct customer relationships as artificial intelligence reshapes the booking process. Data from the Skift Global Forum 2026 suggests that while companies are eager for AI-driven operatio

According to reporting from Skift, travel executives are increasingly focused on maintaining direct customer relationships as artificial intelligence reshapes the booking process. Data from the Skift Global Forum 2026 suggests that while companies are eager for AI-driven operatio