Hilton CEO Christopher Nassetta Pursues Permanent AI Margin Gains

By Dan Marcec · Skift · 2026-09-24

Skift reports that Hilton has implemented a dedicated structural program titled Project RISE to secure significant owner margin improvements. President and CEO Christopher Nassetta argues that the current surge in non-residential fixed investment provides a rare opportunity for h

Skift reports that Hilton has implemented a dedicated structural program titled Project RISE to secure significant owner margin improvements. President and CEO Christopher Nassetta argues that the current surge in non-residential fixed investment provides a rare opportunity for h