Travel Brands Shift Toward Data Driven Personalization to Replace Mass Discounts

By Bloomreach + Skift · Skift · 2026-10-21

Travel Brands Shift Toward Data Driven Personalization to Replace Mass Discounts

Skift reports that executives at the 2026 Skift Global Forum are moving away from broad price cuts to counter demand fluctuations. Instead, companies like Haven and On the Beach are utilizing specific traveler preference data to maintain engagement during booking cycles that can

Skift reports that executives at the 2026 Skift Global Forum are moving away from broad price cuts to counter demand fluctuations. Instead, companies like Haven and On the Beach are utilizing specific traveler preference data to maintain engagement during booking cycles that can