Global Hotel Alliance Targets Distribution Costs Through Collaborative Loyalty

By Global Hotel Alliance + Skift · Skift · 2026-09-25

Skift reporting suggests that independent hotel operators are increasingly utilizing shared networks to bypass the high fees associated with major global brands. By pooling 40 million customers into a unified loyalty platform, these properties aim to retain their local identity w

Skift reporting suggests that independent hotel operators are increasingly utilizing shared networks to bypass the high fees associated with major global brands. By pooling 40 million customers into a unified loyalty platform, these properties aim to retain their local identity w